This represents a shift in the government's stance, which had previously imposed a ban on TikTok Shop, TikTok's e-commerce arm, due to concerns about predatory pricing negatively impacting local micro, small, and medium enterprises (MSMEs). Indonesia has imposed a ban on social media companies venturing into e-commerce or social commerce. TikTok Shop faced restrictions as the government aims to maintain the balance between online trading and traditional offline market activities to safeguard local businesses. The minister clarified that collaboration with foreign industries is permissible. The government remains committed to supporting the empowerment of MSMEs and local e-commerce entities, with a focus on enhancing consumer protection./.

Source: Viet Nam News December 08, 2023 10:26 UTC