Canadian public broadcaster CBC has pulled back the curtain on its new strategic direction, detailing its diverse new content, an entertainment consolidation and rebrand, and a new FAST channel in conjunction with its news division. Combined, CBC Entertains and CBC News is the company’s two-pronged approach designed to engage and amplify new voices in Canada — for all Canadians. “Everybody knows CBC News, it’s where Canadians turn whenever there’s a big story,” CBC’s executive VP Barbara Williams tells Variety. “We do an amazing amount of entertaining content across TV, CBC Gem, [radio app] Listen, podcasts. And somehow that collection of entertainment content wasn’t quite as clearly understood.

Source: CBC News December 01, 2022 23:12 UTC