Iconic pantry staple Barker’s of Geraldine, founded in 1969, has undergone a brand refresh to become newer and more modern. After 54 years, Barker’s of Geraldine is looking into the future and hoping to continue as a Kiwi mainstay by undergoing a brand refresh to have a more “modern look-and-feel, boasting energy and personality”. Barker’s of Geraldine collaborated with creatives Alicia Christie and Ryan Henderson at Degree Design, and Brand Strategist Hillary Cootes, to come up with this new look. The brand says the new look comes at a perfect time where more food-loving occasions are set to come. The brand new look will first be rolled out as packaging across the newer products before rolling out within core products in the coming months.