Substack has lured and attracted hundreds of thousands of top-end and everyday writers, espousing their views on specialist topics. In a blog post announcing the new technology, McKenzie wrote that Substack, now six years old, always planned to extend beyod the written word. That’s 10 big award ceremonies straight off the bat, not to mention the various smaller, specialist media awards. One independent media agency, D3, says it purposely does not enter awards and hasn’t done so for five years. “Our commitment is to substance over show, to tangible results over industry recognition.”SEE FRIDAY’S MEDIA INSIDER COLUMN HERE