Heiba said that the government is interested in attracting new Japanese investments, for its distinguished role in sustainable development and transferring Japanese expertise and technology to the Egyptian market. He also pointed out that this year will witness a government focus on the Japanese market, as the Egyptian-Japanese Business Council will be held next August, and a promotional visit will be organized. Additionally, in September, the Japanese External Trade Organization (JETRO) will organize a visit by a Japanese businessmen delegation to Cairo to boost trade and investment between the two countries. The launch of the national strategy for developing the automotive industry in 2022 managed to attract several companies operating in the automotive components industry, the most important of which is the Japanese company Sumitomo, specialized in the automotive industry. For his part, John Karubi said that Toyota Tsusho is looking to achieve a renaissance in the auto industry in the African market.