Communiqué officiel de UNIVERSAL MUSIC GROUP N.V.Addis Abeba - Universal Music Group (UMG), the world leader in music-based entertainment, and Sewasew Multimedia, Ethiopia's leading music and Entertainment Company , today announced that they have signed the first of its kind distribution agreement for the Ethiopian market. Under the terms of the agreement, Sewasew Multimedia will be responsible for the digital distribution and marketing of UMG's extensive catalog of music in Ethiopia . Sewasew Multimedia said the Download Service Provider (DSP) agreement between UMG and Sewasew Multimedia is a significant development for the Ethiopian music industry. "We are excited to partner with Sewasew Multimedia to bring UMG's music to the Ethiopian market," said Ulrik Cahn EVP Africa, Middle East and Asia . "UMG has a long and successful presence in Africa , and given Ethiopia's rich and vibrant music culture, we are excited to work with Sewasew Multimedia to help grow the Ethiopian music industry to its full potential."

Source: Ethiopian News November 20, 2023 09:08 UTC