The Project is Three's make or break moment, former executive saysSupplied The Project NZ team (front: Josh Thomson, Jesse Mulligan, Kanoa Lloyd). SuppliedA former TV3 executive says the channel has bet it all on The Project, but so far he's not sure it will pay off. The Project was Three's third major 7pm show in three years, following Campbell Live, Come Dine With Me and Story. Three's owner, Mediaworks claimed an early win, saying they'd won the battle for a key demographic, 25 to 54-year-olds. But according to Jennings, Three's new team failed to decipher the news and call out the day's ridiculousness in an entertaining way.

Source: Stuff February 22, 2017 01:13 UTC