more-inKOCHI: Social media is fast turning into an effective tool for people’s collectives in the city to highlight issues affecting their lives and evolve a common action plan. Several WhatsApp groups recently joined hands against the sudden spike in tomato prices. The campaign titled ‘No Tomato Week’ began on July 22 and went on till July 30 in the initial phase. Meanwhile, residents’ associations here are also using social media to instantaneously circulate messages on relevant issues. They believe that circulating photographs of potholed roads and damaged canals on social media will evoke immediate response from elected representatives.

Source: The Hindu August 12, 2017 18:27 UTC