For the past two decades, Dr Pepper has slowly but surely climbed its way almost to the top: It's now virtually tied with Pepsi as America's No. Dr Pepper has a blend of 23 different flavors rather than sticking to the traditional cola flavor. But when I’m out and in the mood, I’ll treat myself to a Dr Pepper and savor it." Influence from TikTok and other social media platforms may have an impact on the increasing popularity of Dr Pepper. A viral drink, Dr Pepper with pickles, circulated the internet, leading the brand to make their own video.