ASA’s Complaints Board upheld the objections and ordered the ad to be removed or not used again in its then-current form. In 2021 there were 1245 complaints concerning 570 ads and in 2020, 1151 complaints were lodged about 591 ads. Advertising Standards Authority chief executive Hilary Souter is expecting an increase in complaints this year with the upcoming General Election. With election advertising kicking off in July for this year’s General Election, Souter expected the number of complaints may increase again. A case is then prepared and handed over to the nine-member Complaints Board, which meets fortnightly, to consider.