While K-pop stars are certainly in-demand where fashion is concerned, let us not forget the influence of Chinese celebrities. Big names in China have a huge following too, and luxury brands are quick to capitalise on this. Other luxury brands looking East (specifically China) include Burberry, Cartier, Fendi, Christian Louboutin, Emporio Armani, Tiffany & Co and more. In November last year, Forbes reported that China is headed to be the world’s largest luxury market by 2025. Thus, it is only natural that luxury brands are going into overdrive to recruit celebrities that will appeal to China's consumers.