The question of when digital transformation will be complete is a moot point these days. First, the CMO needs to have a role in Digital Transformation, however, it is the CEO that must lead. Second, I believe in 2017 we need more CIOs and CTOs taking prominent positions in digital transformation. As the digital transformation alters the way companies interact with customers, CMOs have an important voice, and they’ll continue to play a key role as the digital transformation moves forward. While the CMO should still have a voice and a seat at the table, overall leadership of the digital transformation should fall to other C-suite executives in 2017.

Source: Forbes January 21, 2017 14:37 UTC