Popping and eating Tide Pods can cause chemical burns to any part of your body the highly concentrated detergent touches, experts warn. The first 'Tide Pod Challenge' video went viral on January 7, and nearly 40 teenagers have ended up in poison control centers across the US since. After there was an initial wave of children eating the appealing-looking pods when they were introduced in 2012, Tide added an ingredient called denatonium benzoate to the pods. Detergent pods first caused alarm shortly after they were introduced in 2012, because young children thought the toxic packets looked like gummy candy. The highly basic pods burn tissue surfaces because they contain next to no water to dilute them.

Source: Daily Mail January 22, 2018 17:58 UTC