PETRONAS Dagangan Bhd (PDB) has revised its Mesra card loyalty point structure, awarding three points instead of one for every litre of fuel purchase.PDB’s Head of Retail Business Aadrin Azly said their aim was to find a balance and strike a win-win relationship.“Today’s cost of living has become increasingly challenging. Nevertheless, our customers still have to set aside a monthly budget to tank up their vehicles," said . "While we can’t offer them free fuel, we are looking at ways than can help cushion the impact of rising cost on them. This new point structure is one of the ways, as we believe it will provide them with greater savings, where they can redeem points in a faster and more convenient manner, at any of our over 1,000 stations nationwide," he said.He said the company wanted to help customers cushion the impact by offering instant and real benefits.Currently the highest value being offered in the fuel retail market, Mesra points accumulated can be used to redeem fuel, which definitely helps drivers to save more as they spend.Mesra card members can also choose to utilise the points earned to redeem items from PDB's convenience stores, Kedai Mesra.“Additionally, we have many rewarding programmes and campaigns in place running all-year long. And it is this caution for the unforeseen circumstances that insurance coverage has increasingly become a necessity, and in tandem, escalated the premium cost over the years, said Aadrin.

Source: The Star March 21, 2018 08:48 UTC