General News of Wednesday, 17 April 2019Source: Starrfmonline.comFDA rebrands; unveils new logoCEO of the Authority wanted the new logo to at least convey everything the FDA stands forThe Food and Drugs Authority (FDA) has rebranded with the introduction of a new logo, key visuals and brand guidelines aimed at updating its corporate image to emotionally and visually entrench itself to stakeholders. The logo consists of two arcs in yellow and blue which form a circle around the acronym, “FDA”, which is also spelt in full in the shape of an arc above the circle. Within the circle, “Ghana” sits beneath the A of FDA to specify the geographical location of the brand. According to her, the current FDA logo has an old look and feel and they wanted the new logo to at least convey everything the FDA stands for (not just food and medicines – capsule and plate). “Where the FDA logo appears on a product, people must be assured that the product is of the right quality and safe and where the FDA logo appears on a name tag people must know to be assured that the bearer can be trusted to deliver excellent service in a timely manner,” she stated.

Source: GhanaWeb April 17, 2019 18:33 UTC