Consumer Protection Agency bans Uber advertising campaign in Egypt - News Summed Up

Consumer Protection Agency bans Uber advertising campaign in Egypt


Egypt's Consumer Protection Agency (CPA) has ordered Uber to stop all its affiliate ads as they were found to violate the common feelings and taste of the community; the company was ordered to immediately remove advertisements from the streets and major squares. The agency said in a statement on Saturday that it monitored the company's advertising campaign on banners and billboards in the streets and on social networking sites, and found that it included "expressions that violate the traditions of the community and its common taste". He added that immediately after the ads were monitored, the CPA called the company and notified it to stop the campaign. The company pledged to stop all ads in the campaign, and withdrew its billboards from the streets and squares. He stressed the need to codify the mechanisms of presentation and production of advertising materials, to address any breach.


Source: Egypt Independent March 25, 2017 12:33 UTC



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