“The Forgotten Majority”: Leading Charities Call for Action to Tackle Long-Term ConditionsLong-term conditions (LTCs) impact millions across the nation and are a major challenge for the NHS and the economy. Now, as part of “The Forgotten Majority” campaign, key UK health and care charities have come together with pharmaceutical company AbbVie, to urge the incoming government to find new ways to tackle long-term conditions. This article, the Forgotten Majority Campaign, and associated open letter have been organised and funded by AbbVie. “Many people living with long-term conditions face enormous challenges in their day-to-day lives,” she told us. A new policy framework for improving outcomes for people with long-term conditions [Commissioned and funded by AbbVie].