MILAN – President of the Italian Government Tourist Board (ENIT) Alessandra Priante has described Việt Nam tourism as a rising star in Italy. Speaking at a tourism promotion programme held in Milan on June 27 by the Việt Nam National Authority of Tourism (VNAT) and the Vietnamese Embassy in Italy, the Italian official said the numbers of tourists from Italy to Việt Nam and vice versa is expected to increase. Hùng said the Vietnamese embassy in Italy has carried out many activities to promote cooperation and promote tourism in localities in Italy. The Ambassador also appreciated the cooperation between Italy in general and the Lombardy region in particular with Việt Nam in recent times and emphasised the need for a direct flight connecting Italy and Việt Nam. The programme in Italy was part of activities to promote Vietnamese tourism in Europe together with similar programmes held in France and Germany.
