Vietnam promotes creative, high-quality tourismVietnam’s tourism industry is expected to maintain a high growth rate this year but remaining sustainable while still achieving such growth rate is a big challenge. In the policy system, we have a comprehensive tourism development strategy to 2020 with a vision to 2030, together with regional development plans. In the last two years, Vietnam has witnessed rapid growth of five-star hotels and resorts as well as improvement in the quality of tourism services. Tourism promotion can be done through many channels like TV, social networks and fairs. Complying with the Prime Minister’s direction, the Ministry of Culture, Sports and Tourism in co-ordination with other relevant authorities has called for the establishment of a tourism development fund whose main function is to promote national tourism.