Tour companies need to adapt to cater to millennials: expertsVietNamNet Bridge – With young adults born between 1980 and 1998 now accounting for 38 per cent of Vietnam’s population, their travelling and sightseeing preferences are having an impact on the tourism industry, and many companies are trying to cater to this profitable demographic. As millennials grow in terms of numbers, spending power and desire to travel, the tourism industry is shaping to cater to them. Experts and millennials also said young people are more likely to consult travelling apps such as Trip Advisor and Yelps and their peers rather than more traditional channels. Mauro Gasparotti, director of Savills Hotels Asia Pacific, said Vietnam’s tourism industry has been growing rapidly with more and more hotels and resorts being built. The millennial traveller market is poised to grow rapidly, making it a challenge for companies to adapt their existing accommodation, he said.