Following a slow ramp-up that nearly ran off the road when Sarkisian started, Texas has hit full speed. "Talent wins in college sports and Texas and its collective are doing everything necessary to ensure Texas continues to have the best talent." The Texas brand itself helps Longhorns players cash in. Starting quarterback quarterback Quinn Ewers' endorsements have included deals with video game, apparel and beverage companies. 5 among college football players with a valuation of $2.1 million.
