Divided into three themed floors, the museum takes visitors through a curated path that ends with a steaming bowl of pho, served in an immersive dining space. Right from the entrance, visitors are greeted by the warm scent of cinnamon and star anise - the soul of a good pho broth. According to co-founder Le Nhat Thanh, the idea for the museum had been brewing for years. “We want them to understand where it came from - and why it matters.”The Pho Museum is open daily from 8:00 a.m. to 9:00 p.m., including during Tet holidays. Visitors are welcomed by the aromatic notes of cinnamon and star anise upon enteringThe museum features more than 200 certified artifacts showcasing pho culture from North, Central, and South Vietnam.