Meet Harold, Denise, Alison and Mark: the four key target audiences identified by Conservative strategists as the right people to win them seats in the general election. The four theoretical voters are defined as the “persuasion audience”, very likely to head to the polls and open to considering backing the Tories. The cover of the guide, titled Targeting the Right Voters to Win Your Seat, shows a cross-section of Britain, spanning ages and ethnic backgrounds. It has arrows showing the right voters to be targeted, pointing at illustrations of Harold, Denise, Alison and Mark, all of whom are white. It suggests that in “a typical Conservative held seat as many as 25% of target voters are likely to be voting by post”.
