Cognizant of this and in line with our growing focus on sports marketing, we introduced the Haier Cup last year as an annual avenue for badminton enthusiasts to pit their skills. The support and reception for our inaugural Haier Cup gave us great encouragement and we have increased the prize pool and number of locations to ease participation. It would be fantastic if Malaysia's next badminton talent could be discovered during a Haier Cup. "The inaugural Haier Cup held in 2023 in Johor, Penang and Kuala Lumpur. With the expanded locations and availability of more courts, Haier Malaysia hopes to cater to over 1,400 participants this time around.The Haier Cup is open to all amateur Malaysians aged 18 years old and above.
