businessGreenwashing, And How To Avoid Doing It. The demand for sustainable and environmentally friendly products is becoming greater and greater. This also gives you the opportunity to produce large amounts of valuable information.Too often, companies use generic descriptions for what they do. Phrases such as "sustainable choice," "climate-friendly products," and "our sustainable company" are broad and loosely defined, making them difficult to achieve. Others may act unintentionally because they do not fully understand the requirements for making environmental claims.