[Wilberforce Okwiri, Standard]In yet another move that deals a deadly blow to the local media industry, the government has withdrawn advertisements by state agencies from independent radio and television stations. It will also see media houses suffer significant reduction in revenues and could lead to a new wave of layoffs, further casting doubt on Kenya Kwanza’s plans to create jobs. The move, which will further ="https://www.standardmedia.co.ke/politics/article/2001490290/ruto-tells-leaders-to-read-newspapers-despite-starving-them-of-adverts">weaken the local media< industry, comes against the continued refusal by the government to clear debts owed to different media houses. The government, through the Government Advertising Agency (GAA), owes different media houses upwards of Sh3 billion. The PS said the directive is anchored in line with a 2015 directive that required all public sector entities to centralise their advertising.
