Deepfake in India: The Tussle between Technology and LawV. Rana, (2023). A. G. Getman, and L. Yilan, 2023, The Deepfake Technology: Threats or Opportunities for Customs, Administrative consulting, N. 4, pp. Deepfakes in India: Mixed response to advisory; government to notify tighter IT rules in a week [Online]. It's not wrong to describe deepfake technology as a digital chameleon by the use of which anyone can alter anybody's reality sitting anywhere around the world. Businesses will suffer from the act of fabricating and disseminating highly distorted information about competitors using Deepfake technology, as well as other related consequences.