Deep dive with Felicity Black-Roberts, vice president, development, Europe and North Africa, Hyatt

Felicity Black-Roberts is responsible for a regional pipeline currently exceeding 40 properties, but she is enthusiastically looking to add to that number. Plus the company’s 2022 buyout of fellow US-headquartered Dream Hotel Group also has the potential to generate EMEA opportunities for Hyatt. “Dream very strongly leverages food and beverage, which plays into one of our strengths as well,” said Black-Roberts. Lifestyle potentialRegarding hotel segment prospects, she can see opportunities for the group’s lifestyle lines: “We’ve got a really strong stable of lifestyle brands. It’s important that we have that support for them: if they’re successful, we’re successful and vice versa.”