On 19th January, the final competitor crossed the sand dunes of Saudi Arabia to finish the 46th Dakar rally. For example, the 2024 Dakar Rally in Saudi Arabia received of news and broadcasting across 190 countries and 70 channels. Perhaps the current Dakar rally (Saudi Arabia) offers a view of the event’s potential to attract and nurture investment. Africa’s rich history of racingAlthough the official Dakar Rally may have permanently relocated to the deserts of Saudi Arabia. The African Rally Championship, a further series governed by the FIA, offers additional rally action across Kenya, Tanzania, Uganda, Zambia, Rwanda and Burundi.
