Under the “Onigiri Action” annual autumn campaign by Table for Two International (TFT), supporting entities donate 100 yen (25 baht) per photo post to deliver five school meals via local partners. Onigiri is a staple traditional Japanese food made of white rice formed into triangular or cylindrical shapes and often wrapped in nori. Any onigiri is acceptable, whether homemade or shop-bought, and anyone can post photos any number of times, free of charge. TFT said more and more people in and outside Japan are taking part in the campaign as they can easily extend aid by simply posting photos on such social media as Twitter with the hashtag “#OnigiriAction” or on a dedicated website. This year, the campaign is being held for a month through November 6, bringing together a record 37 supporting entities, including major convenience store chain operator 7-Eleven Japan Co and the prefectural government of Miyagi, northeastern Japan.