Today, Diet Coke announces its brand-new campaign, ‘Love What You Love, By You’, an evolution of its successful brand campaign launched in 2022, ‘Love What You Love’. The campaign speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign. The creative is a fun and thirst-quenching representation of over thirty quotes, teamed with eye catching creative from real fans from across the UK, and their passion for self-expression. The simple, yet impactful concept, celebrates everyday individuals enjoying a Diet Coke unapologetically their way, because there’s no one better to talk about why they love the brand, than real life consumers themselves. Omar Sadiq-Baig, Senior Brand Manager at The Coca-Cola Company, said: “We are so excited to take our platform to the next level – for us, it’s always been about celebrating Diet Coke drinkers above all else.
