iCAUR officially launches, positioning the UAE as a key global strategic marketThe brand targets young and young-at-heart consumers. The V27 redefines the classic SUV with timeless design and dynamic performance, wrapped in cutting-edge technology. Spearheading the brand’s launch in the Middle East is iCAUR’s mid-to-large all-round hybrid SUV, the iCAUR V27, which enjoyed its global launch in Dubai. Tim Zhang, General Manager of Chery International Middle East, said at the launch: “iCAUR’s global debut in the UAE reflects our commitment to consumers across the Middle East. Following its global launch in Dubai, the V27 is set to arrive in more countries and regions throughout the year, offering users worldwide a new choice of classic, new-energy boxy SUVs.
