Extended reality (XR) entertainment firm holoride announced a retrofit device for installing its virtual reality (VR) system in any vehicle at the CES 2022 in Las Vegas this week. holoride’s will deploy its award-winning gaming platform across the automotive industry to power the ‘Motorverse,’ according to a company executive. ARVORE Chief Executive Ricardo Justus said his company loved to challenge its gaming creations with new VR technologies. holoride’s immersive platform offers an unprecedented medium for developing video games, building a novel ecosystem for serious gaming technologies. German automotive firm BMW has also piloted similar technologies on its M Mixed Reality platform.
