coke studio and Ogilvy singapore’s video vinylsEvery time the record owner spins one of Coke Studio’s hypnotic and multi-sensorial ‘Video Vinyls ,’ the illustrated animation sequence drawn on the discs comes to life, as if it were playing a cutout movie. These hypnotic vinyls enter as a form of celebration for the 7th season of the TV program Coke Studio Philippines. Coke Studio’s hypnotic and multi-sensorial ‘Video Vinyls’Zoetrope technique for coke studio’s video vinylsTo produce the animation sequence and Video Vinyls, Coke Studio adopts the Zoetrope technique, one of the oldest styles of animation. The concept is fully embodied in Coke Studio’s Video Vinyls, layered with different sequences and a vibrant use of zesty colors. Unboxed by the artists themselves, these limited edition video vinyls were distributed to music publishers, radio DJs, and ardent fans of Coke Studio’s musicians.
