International fashion brand ZARA has apologized and withdrawn its latest advertising campaign featuring models with missing limbs and white-wrapped statues, following intensive boycott campaigns around the world that believed the advertisement was distastefully mocking the victims of Gaza. ZARA in the crosshairs of public outrageIn one of the campaign images, a model appears carrying another model wrapped in white. Inditex, the company that owns the ZARA brand, said that the change came a regular procedures for updating content. Instead, its latest campaign sparked anger on social media with tens of thousands of angry comments, many of which carried Palestinian flags. The “#BoycottZara” or “Boycott ZARA” hashtag trended on the “X” platform (formerly Twitter), as many activists around the world organized peaceful protests in front of and inside ZARA-brand stores.
