Gareth Bayliss joined outdoor media company Phantom Billstickers as Client Director last April, after working in business capability development at business incubator The Icehouse. We asked him for his thoughts on 2023, and what he’s looking forward to in 2024. Phantom Billstickers’ HPA campaigns are not just advertisements; they are immersive experiences that engage the community. In the last 10 months I have heard many stories from the last 41 years of Phantom Billstickers and they are all inspirational. A news event that didn’t get the attention it deserved: “Gareth Bayliss Joins Phantom Billstickers”.