ShareTwitter, now known as X, has launched three new branded features – Custom Likes, Hashmoji, and Hashfetti – to revolutionise brand-consumer engagement on its platform. “With Branded Features and ad packages, brands can create unique experiences and engage audiences more personally,” X said. Custom Likes replace the generic like button with a brand’s custom icon when users engage with sponsored posts. Hashfetti adds celebratory visual effects tied to hashtags when users engage with a campaign hashtag, confetti bursts on the screen, sparking shared excitement. The launch boosts X’s efforts to equip advertisers with innovative tools to engage users.
