On Monday, Netflix showcased its latest slate of international original programs, which are a key part of its strategy to attract and retain subscribers around the world. The Los Gatos, California-based streamer's strategy is to create local-language shows and movies that appeal to audiences in specific individual markets and regions. If those programs blow up in popularity, Netflix can use its platform to book them in other countries including the U.S., which is what happened with the first " Squid Game " season and the Spanish-language thriller "Money Heist." Audiences on Netflix have embraced international programming as viewers have become increasingly accustomed to reading subtitles at home. The prime example of the strategy working is "Squid Game," which captured 265.2 million views in its first 91 days on Netflix, according to company data.
