EXCLUSIVE: William and Kate have 'no choice' as they are forced to embrace major change in monarchyAs modern Royals, the Duke and Duchess of Cambridge can no longer stay as private as they might wish to. As the future king and queen, William and Kate have been forced to embrace social media and open up their private lives in ways that previous generations of royals never would have imagined. “William and Kate have carved a great path; they have senior state roles, but can also show their personalities and more casual side,” brand and culture expert Nick Ede tells us. He also took a snap of William with George, Charlotte and Louis for Father’s Day this year. View 7 Images (Image: Instagram)Awards are given to businesses that supply the royal household, and there have been more than 800 warrants to date.