What's in a name? In choosing their brand names, artistes are looking for inspiration far and wide, and oftentimes, at home. When he started as a dancehall artiste at the coast, the bubbly artiste with so much hunger and talent was called Mr. Lololova. Some chose to play with their brand names, adding prefixes and suffixes to what already exists. And with time, these artistes or the media add more descriptors to differentiate the chuff from the jokers from the talents.
