Strategies such as dynamic pricing and surge pricing mean that prices may change based on supply and demand, competitor pricing and a shopper’s browsing habits or location. Dynamic pricing vs. surge pricing: You’ll see bothBecause of their popularity in retail, travel and entertainment industries, you’ve probably experienced both dynamic and surge pricing. The main difference between dynamic and surge pricing is that dynamic pricing is just that — dynamic — prices move up and down, depending on a variety of factors. Research is the cure for dynamic pricing frustrationsConsumers generally don’t like dynamic pricing, Bolton says. The article What Dynamic Pricing Means for Black Friday Shopping originally appeared on NerdWallet.
