However, the tourism industry needs a "captain" for communication to ensure sustainable development. Việt Nam News spoke to the Chairman of the Việt Nam Tourism Association Vũ Thế Bình, who has worked in the smokeless industry for over 50 years on this issue. Thus, Việt Nam needs to advertise its tourism policies. How do you evaluate the tourism communication in Việt Nam? There is a view that the tourism communication work of Việt Nam is lagging despite being ahead of the curve or being predictive.