Vietnamese consumers spent more than 1.17 trillion VND (44.5 million USD) a day on online shopping in 2025, with revenues for major e-commerce platforms soaring sharply, statistics from data market research platform Metric.vn show. This represents a figure of over 1.17 trillion VND (44.5 million USD) per day. Beauty products accounted for 29.5% of total sales, generating more than 74.4 trillion VND, followed by home and living with 56.7 trillion VND and women’s fashion with 54.5 trillion VND. There were 601,800 shops active on the four major e-commerce platforms, down 7.4% over the end of 2024. Around 83% of domestic e-commerce revenue was concentrated in HCM City and Hanoi, Metric’s data show./.
