Chinese e-commerce platforms are facilitating an influx of low-cost products into Vietnam, tormenting Vietnamese enterprises. Chinese products sold in Vietnam via Temu, Taobao, and 1688 are challenging Vietnamese enterprises in terms of price, quality, and service. The influx of these low-cost Chinese commodities at such stores or on e-commerce platforms like Shopee, Lazada and TikTok Shop is starting to chip away at Vietnamese market shares. With such a large price difference, buying Chinese products is a no-brainer for Tran. In the Vietnamese market, Shopee currently holds a 61-percent market share, followed by TikTok Shop with 24 percent and Lazada with 14 percent.
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