Vietnamese CEOs at multinationals – who are they? More Vietnamese have been appointed to important positions at multinationals recently in the so-called ‘personnel localization movement’. From 2007 to 2008, when the global financial crisis occurred, many Vietnamese names appeared in the key personnel structure of multinationals. More recently, Pham Hong Hai became the first Vietnamese CEO at HSBC Vietnam, while Pham Van Dung became CEO of Ford Vietnam. These Vietnamese CEOs at multinationals have spent many years living and working overseas.