Vietnam has huge potential in franchising: expertsMany international and regional brands will enter Viet Nam’s retail and franchise sector in the coming years, according to experts taking part in Viet Nam Retail and Franchise Conference held in HCM City on Wednesday. Suttisak Wilanan, deputy managing director of Reed Tradex, speaks at the Viet Nam Retail and Franchise Conference in HCM City yesterday. Nguyen Phi Van, founder and chairwoman of Retail & Franchise Asia, said Viet Nam has not had a professional franchise market. Franchising began in Viet Nam in the 1990s with the introduction of well-known fast food chains like KFC, Lotteria, and Jollibee. “Young customers in Viet Nam are willing to spend more and want to shop more convenient,” he said.