Vietnam beer market one of the hottest in the worldVietNamNet Bridge - Euromonitor, in its latest report, commented that Vietnam will be the next major battlefield for brewers. Vietnamese drink beer to celebrate a victory, to make acquaintances and to show apologies to friends. They drink beer everywhere, in both luxury restaurants and pavement beer shops. Vietnamese drink beer to celebrate a victory, to make acquaintances and to show apologies to friends. They drink beer everywhere, in both luxury restaurants and pavement beer shops.