A skip button is seen on an online video advertisement on a digital platform. 342/2025, which caps the mandatory viewing time for video or animated ads at five seconds and bans any waiting period to close static image ads, according to the text issued by the government. The regulation effectively ends the use of non-skippable video ads that previously required viewers to watch 15-30 seconds before continuing. The decree assigns ministries and local authorities responsibility for monitoring, detecting, and ordering the removal of illegal online advertisements. Cross-border platforms that provide advertising services to users in Vietnam are also subject to the rules and must fully comply with Vietnamese law.
