Vietnam News in Brief: Weekly Roundup August 4Vietnam Briefing keeps track of what’s happening in Vietnam’s business and economic news so that you don’t have to. TikTok Shops’ strong sales also speak to the huge role social media has in reaching Vietnamese consumers. With this in mind, retailers looking to crack the Vietnamese market should put social media channels at the top of their marketing strategy. Advertising newsUS advertising firm opens office in VietnamChannel Factory an advertising firm that works to connect brands with social media content has opened a local office in Vietnam. The move comes amid a rapidly changing landscape for social media and digital advertising.
