Vietnamese tourism potential promoted in FranceA tourism promotion programme was held by the Vietnam National Authority of Tourism (VNAT) and the Vietnamese Embassy in France on June 25 as part of the activities to promote Vietnamese tourism in Europe. The Vietnam Tourism Roadshow attracted a large number of representatives from travel agencies, tourism associations, hotels, airlines, and the media from both France and Vietnam. Nearly 216,000 French tourists visited Vietnam last year, 75% of the pre-COVID-19 period, making it the second-largest market of Vietnam in the European Union (EU). The Vietnamese tourism sector has actively conducted tourism promotion activities in France to further boost tourism exchange. Ambassador Dinh Toan Thang said the event helps promote the image of Vietnamese tourism, thus strengthening the France – Vietnam relations.
